Terms and Conditions

1. General Provisions

1.1 These Terms and Conditions (the "Terms") govern your use of and access to all services provided by Nikalab Ltd. ("we", "us", "our"), trading as SEOTOOLY, including but not limited to SEO audit services.

1.2 By ordering or using our Services, you ("Client", "you") confirm you are at least 18 years old, have the legal capacity to enter into contracts, and accept these Terms and our Privacy Policy. If you do not agree, you must not use the Services.

1.3 Definitions. In these Terms:

• "Business Day" – Monday to Friday, excluding UK public holidays.
• "Deliverables" – multiple PDF audit reports and an SEO Action Plan in PDF.
• "Package" – one of the audit bundles (Start | Boost | Rocket) described on our site.

1.4 We may update these Terms from time to time. Continued use after updates constitutes acceptance.

1.5 These Terms, together with any order confirmations or invoices, constitute the entire agreement between you and Nikalab Ltd.

1.6 If any provision is invalid, the remaining provisions remain in effect.

1.7 Both parties agree to keep confidential any non-public information shared during the provision of Services, including your website data and our audit methodologies.

1.8 Confidentiality does not apply to information that is publicly available (through no fault of the receiving party), received from a third party with authority, or required to be disclosed by law.

2. Scope of Services

2.1 SEOTOOLY provides SEO audit services, including but not limited to:

• SEO Visibility Audit;
• Technical SEO Audit;
• SEO Action Plan;
• Speed & Usability Audit (where applicable);
• Keyword Research (where applicable);
• Competitor Analysis (where applicable).

2.2 Services are delivered as in-depth PDF audit reports (multiple) and a tailored SEO Action Plan in PDF, typically within 24–48 hours, subject to receipt of necessary information, as specified in our Packages (Start, Boost, Rocket).

2.3 No Guarantee of Results: We use industry best practices to enhance your website’s search engine visibility. However, due to external factors such as search engine algorithm changes, market conditions, or your website’s content, we do not guarantee specific rankings, traffic increases, or business outcomes.

2.4 Scope Limitations: Services are limited to the Package selected. Additional services or custom requests may require separate agreements and fees.

3. Contract and Orders

3.1 Offers and Quotes: All offers, quotes, or pricing listed on our website are non-binding and subject to change unless confirmed in writing.

3.2 Order Submission: By selecting a Package (e.g., via our website’s "Place Order" button), you make a binding offer to contract with us for the specified Services.

3.3 Order Acceptance: We may accept or decline your order within 7 Business Days of receipt. Acceptance is confirmed via email, invoice, or initiation of the Service. We reserve the right to refuse orders at our discretion (e.g., due to incomplete information or ineligibility).

3.4 Pre-paid Basis: All Services are provided on a pre-paid basis. Payment must be received within 7 Business Days of the invoice date; otherwise, the order may be cancelled automatically.

4. Client Obligations

4.1 Accurate Information: You must provide accurate and complete information (e.g., name, email, website URL, and, if required, access credentials) to enable us to perform the Services. We are not liable for delays or errors resulting from inaccurate or incomplete information.

4.2 Website Access: For certain audits (e.g., Technical SEO or Speed & Usability Audit), you may need to provide access to your website’s analytics or backend. You agree to grant such access promptly and securely.

4.3 Compliance: You confirm that your website and any provided materials comply with all applicable laws, regulations, and third-party agreements (e.g., hosting provider terms). You warrant that provided materials do not infringe third-party rights, including intellectual property rights.

4.4 Cooperation: You agree to respond to our inquiries promptly and follow any instructions necessary for Service delivery.

5. Services and Reporting

5.1 We will deliver Services as described in your selected Package, typically as multiple PDF audit reports and an SEO Action Plan in PDF, sent via email within 24–48 hours, subject to receipt of necessary information and payment.

5.2 The Deliverables include multiple SEO audit reports and a tailored SEO Action Plan, both in PDF, with actionable recommendations based on those audits (e.g., SEO performance, technical issues, keyword strategies).

5.3 You must review the Deliverables within 3 Business Days of receipt and notify us in writing of any deficiencies. If no notification is received, the Deliverables are deemed accepted.

6. Payment Terms

6.1 Prices are quoted in euros (EUR). Nikalab Ltd. is not registered for VAT in the UK, so no Value Added Tax is charged. If this changes, we will update these Terms and your invoices.

6.2 Payments are processed via secure third-party providers, as outlined in our Privacy Policy.

6.3 Invoices are payable within 7 Business Days of issue. Late payments may attract statutory interest and/or suspension of Services.

6.4 Fees are non-refundable once Services commence, except as required by law (see Section 11).

7. Warranty and Liability

7.1 Best Efforts: We provide Services using industry best practices but make no warranties as to specific outcomes, including search engine rankings, traffic, or sales, due to factors beyond our control.

7.2 Third-Party Factors: We are not liable for changes in search engine algorithms, policies, or other third-party actions that affect your website’s performance.

7.3 Limitation of Liability:

• We shall not be liable for indirect, incidental, special, consequential, or punitive damages, including lost profits, even if advised of such possibilities.
• Our total liability for any claims arising from these Terms shall not exceed the fees paid by you for the Services in the 30 days preceding the claim.

7.4 Force Majeure: We are not liable for delays or failures caused by events beyond our control, including natural disasters, cyberattacks, or government actions.

8. Intellectual Property

8.1 Client Materials: You retain ownership of any materials (e.g., website data, logos) provided to us. By providing such materials, you grant us a non-exclusive, royalty-free license to use them solely for delivering the Services.

8.2 Deliverables: Upon full payment, you own the final Deliverables created for you. We retain ownership of any proprietary tools, methodologies, or templates used in creating the Deliverables.

8.3 Third-Party Rights: You warrant that any materials you provide do not infringe third-party intellectual property rights. We are not liable for claims arising from your provided materials.

8.4 You may not sell, sublicense, or commercially exploit the Deliverables to third parties without our prior written consent.

9. Indemnification

9.1 You agree to indemnify, defend, and hold harmless Nikalab Ltd., its affiliates, directors, employees, and agents from any claims, damages, liabilities, losses, or expenses (including reasonable legal fees) arising from:

• Your misuse of the Services;
• Your breach of these Terms;
• Any infringement of third-party rights by materials you provide.

10. Termination

10.1 By Client: You may cancel an order before Services commence by providing written notice. No refunds are available once Services have started.

10.2 By Us: We may terminate or suspend Services if you fail to pay invoices on time, breach these Terms, or provide insufficient information to complete the Services.

10.3 Effect of Termination: Upon termination, all outstanding fees are due immediately. Provisions regarding payments, intellectual property, confidentiality, indemnification, and liability survive termination.

11. EU/UK Right to Cancel

If you are a consumer in the EU or UK, you have 14 days to withdraw from an online service contract. By ordering an audit with delivery within 24–48 hours, you agree that the service will be completed during this period and waive your right to withdraw once we begin work.

12. Law and Jurisdiction

12.1 These Terms are governed by the laws of England and Wales. Disputes shall be resolved in the courts of England and Wales.

12.2 No-waiver: Our failure to enforce any right does not waive that right.

12.3 Assignment: You may not assign your rights under these Terms without our consent. We may assign our rights.

12.4 Governing language: The English version of these Terms prevails.

13. Contact Us

If you have any questions, concerns, or feedback regarding these Terms, please contact us at:

Nikalab Ltd.
71-75 Shelton Street
London WC2H 9JQ
United Kingdom

E-Mail:

Company number: 07095303
Registered in England and Wales